MKTG 2110 Principles of Marketing

Conceptual understanding and application of customer determination selection, product management, distribution, pricing considerations,and promotional activities within an economic and business environment as related to a strategic marketing plan. Prerequisite(s):ECON 1031 (920:024) or ECON 1041

Course details

Term: 
Spring 2021
Section: 
40DJ/60DJ
Class Nbr: 
13436/14644
Units: 
3
Dates: 
Nov 30, 2020 - Jan 22, 2021
Meeting times: 
Monday, Friday, 9-9:50 a.m.
Section 60 is for SDJU students only.

Course delivery

Location: 
Zoom & Blackboard (eLearning)

Zoom is a desktop video conferencing system allowing for real-time interaction between instructors and students and requires access to a high-speed Internet connection, a webcam, and a headset microphone. Blackboard is a learning management system requiring Internet access and a web browser.

Instructor(s)

Christine Schrage

Enrollment information

Tuition: 
Section 60: $509/unit, plus technology fee of $38
Questions?
Andrew Bell

Continuing and Distance Education

(319) 273-7865