MKTG 3113 Consumer Behavior

Behavioral science concepts, models, findings and methods applied to the buying process and marketing management decision-making. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing.

Course details

Term: 
Spring 2021
Section: 
03
Class Nbr: 
13437
Units: 
3
Dates: 
Jan 25, 2021 - May 7, 2021
Meeting times: 
Tuesday, Thursday, 12:30-1:45 p.m.

Course delivery

Location: 
Zoom & Blackboard (eLearning)

Zoom is a desktop video conferencing system allowing for real-time interaction between instructors and students and requires access to a high-speed Internet connection, a webcam, and a headset microphone. Blackboard is a learning management system requiring Internet access and a web browser.

Instructor(s)

Olivia Cezar

Enrollment information

Questions?
Janelle Finke

Continuing and Distance Education

(319) 273-7740