PEMES 3126 Sport Marketing

The purpose of this course is to introduce an overview of various aspects of sport marketing and the application of basic principles of sport marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport, and multi-sport club operations. This course will provide students with an up-to-date understanding of marketing concepts as they are currently being applied in various sectors of the sport industry. Prerequisite(s): PEMES 3125. (Variable)

Course details

Term: 
Spring 2021
Section: 
40DJ
Class Nbr: 
13442
Units: 
3
Dates: 
Nov 30, 2020 - Jan 22, 2021
Meeting times: 
Arranged

Course delivery

Location: 
Blackboard (eLearning)

Blackboard is a learning management system requiring Internet access and a web browser.

Instructor(s)

Sophia Min

Enrollment information

Questions?
Rita Gutman

Continuing and Distance Education

(319) 273-2504